UXPressia is a customer journey mapping and management platform used by CX teams worldwide.
The challenge
Scaling product engagement without scaling sales effort.
UXPressia is a feature-rich platform that attracts visitors at different stages of the buying journey. While some are actively evaluating solutions and ready to engage with Sales, others are still exploring their options and aren't ready for a demo call.
UXPressia wanted to ensure these early-stage visitors could still learn about the product, get answers to their questions, and understand how the platform could support their goals.
As a relatively small team, UXPressia was looking for a scalable way to engage and qualify website visitors without requiring direct involvement from the enterprise Sales team at every step. The goal was to provide meaningful product guidance for self-service and early-stage buyers while allowing sales representatives to focus on the highest-intent opportunities.
The solution
UXPressia embedded Naoma's AI video agent on its site. When a visitor arrives, Naoma offers an instant, interactive product demo, a real video conversation rather than a chatbot, walking them through dashboards, journey maps, personas, and the AI persona builder, answering product questions as they come up. It qualifies in real time, then routes every lead into UXPressia's CRM, flagging the sales-ready ones, where an automated email sequence takes over.
Sharper every week in production
In its first month live, Naoma's team tuned the agent on real visitor conversations and UXPressia's own feedback, so it kept getting better at demoing and qualifying.
Meets every visitor in their language
Demos run in 10+ languages, including English, Spanish, Arabic, French, Italian, Chinese, Portuguese and Dutch, engaging traffic a single-language team never could.
Insights for the whole team, not just sales
Every demo comes back with a full transcript, sales signals, and analytics, competitor mentions, the questions visitors ask most, and recurring insights, feeding sales, marketing, and product alike.
The results
Revenue & pipeline
3 deals closed by the agent itself without human involvement, including a full 1-year license paid upfront
34 Sales Qualified Leads created and progressed into Pipeline
Engagement
~15% of visitors who see the demo button start a live AI demo (16.6% in May), versus the 1-2% typical of a traditional book-a-demo form
~5-minute average live conversation with engaged visitors
Reach
529 demos conducted
10+ languages served automatically, 24/7
