AiSDR hunts real-time buying signals across the web, researches each prospect, and runs personalized email and LinkedIn outreach to book qualified meetings that actually show up. Its buyers are sales leaders and founders, the most demo-hungry and most sceptical audience there is, and they arrive on the website anonymous.
The challenge
Proving an outbound product to visitors who evaluate outbound for a living.
AiSDR sells to people who are professionally hard to sell to. They know every play in the book, they already run some version of the process AiSDR automates, and a static landing page rarely survives contact with that kind of scrutiny.
The product is also genuinely hard to explain in screenshots. Signal detection, per-prospect research and multi-channel sequencing only become convincing when a buyer can interrogate them live and see the reasoning behind a decision.
AiSDR wanted to attract more qualified leads and book more product demos from website visitors, without adding sales headcount to do it, and without a human having to sit through every exploratory conversation.
The solution
AiSDR embedded Naoma's AI video agent on its site. A visitor clicks once and lands in a real spoken conversation rather than a chatbot, walking through campaign building, prospect research and outreach, and asking whatever they want along the way. The agent qualifies against AiSDR's own ICP as it talks, and books the meeting when a lead is ready.
Sharper every week in production
Naoma's team tuned the agent on real visitor conversations and AiSDR's own feedback, so it kept getting better at demoing a technical product and qualifying the people asking about it.
Qualifies while it demos
The agent assesses fit against AiSDR's ICP inside the conversation, so more than a third of all demos ended with a qualification verdict — qualified or disqualified — with the reasoning attached, and some came with a meeting already on the calendar.
Voice-of-customer the team could act on
Every demo came back with a transcript and analytics: the questions buyers asked most, the objections they raised, the competitors they named, and where the pitch lost them. Sales, marketing and product all read the same signal.
A visitor went from anonymous traffic to paying customer without speaking to anyone at AiSDR.
They landed on the site, opened the AI demo, pushed on the parts of the product they cared about, got straight answers live, and subscribed on their own. No SDR, no discovery call, no follow-up sequence. The agent ran the entire conversation that closed the deal, in the same month it went live.
The results
Results after 4 months
Pipeline
36% of demos reached a qualification verdict — qualified or disqualified, decided by the agent mid-conversation with the reasoning attached
13% of demos ended with a demo call booked by the agent, inside the same conversation
A deal closed with no human in the loop: a prospect subscribed after the AI demo, with no sales call in between
Engagement
8 minutes average live conversation
53% of demos ran 3 minutes or longer, and a quarter of all sessions passed the 10-minute mark
Quality
6.0 out of 6 average post-demo rating from the visitors who left one
Available in every visitor's language, 24/7, with no sales headcount added
