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Umxholo ongasemthethweni, ongabikho ngathi ngabameli be-demo ye-AI, kunye nee-funnel ze-demo ze-SaaS zale mihla, zabasunguli, ii-CRO, ii-CMO, iiNtloko zeSales, kunye nee-CPO.

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NAOMA · BLOG

The Buyer-Led Sales Playbook: How to Win When 61% of Prospects Don't Want to Talk to Reps

Dima Ivanouski

GTM Strategy

The Buyer-Led Sales Playbook: How to Win When 61% of Prospects Don't Want to Talk to Reps

How to design a funnel that respects rep-free preference while capturing revenue — instant qualification, demo-led education, and smart routing.

Okt 1, 2025 · 14 min read

NAOMA · BLOG

Speed-to-Demo vs. Speed-to-Lead: Why the Wrong Metric Is Costing You Deals

Dima Ivanouski

GTM Strategy

Speed-to-Demo vs. Speed-to-Lead: Why the Wrong Metric Is Costing You Deals

Why Speed-to-Demo is replacing Speed-to-Lead as the metric that predicts revenue — and how to compress time-to-value from days to seconds.

Sept 7, 2025 · 11 min read