Naoma vs Demoboost: Demo Automation Suite or a Live AI Demo Agent?

Quick Takeaways

• Demoboost is a Warsaw-built demo automation platform that hands human sellers six demo formats, AI-narrated avatars, and buyer-intent analytics, while Naoma is a live AI demo agent that talks to the buyer and drives the real product itself — one automates demo production, the other automates the demo conversation.
• Demoboost publishes its prices: seat tiers from $375/mo billed yearly, professional-services hours bundled into every plan, and no free trial or self-serve checkout as of August 2026.
• Demoboost is refreshingly direct about not selling a buyer-facing agent — its AI builds, narrates, and translates demo content into 170+ languages, but it never answers a prospect.
• Naoma's published entry is $299/mo on engagement billing: a demo becomes chargeable only after 3 minutes of real engagement, and bounces are free.
• Proof a buyer can check today: Demoboost holds a 4.8 on G2 across 117 reviews; in Naoma's AiSDR deployment, 53% of demos ran past 3 minutes, 21% produced a qualified lead, and 6% ended with a booked meeting.
• Security is a genuine Demoboost strength — ISO 27001 certified with EU data residency in AWS Frankfurt — while Naoma is GDPR compliant with SOC 2 in progress.

Every evaluation in this category eventually reaches the same fork: do you buy software that helps your team produce better demos, or software that gives the demo for you? Demoboost sits firmly on the first side. Founded in Warsaw in 2019 by Anna Decroix, Igor Zesiuk, and Kamil Smuga — the only demo-automation vendor headquartered in Central and Eastern Europe — it packages HTML tours, screenshot demos, video demos, sandboxes, live-demo overlays, and mobile demos into one platform, wraps them in demo hubs and digital sales rooms, and has raised EUR 4.5M along the way, including a EUR 2.8M round announced in February 2026, co-led by Digital Ocean Ventures and RIO. Its customer wall is serious: Celonis, Bosch, Hitachi, PwC, Veritas, Spryker.

Naoma sits on the other side of the fork. It is a full-cycle AI account executive for inbound traffic: an agent that greets the visitor, runs discovery, adapts a live demo of the real product, handles objections, qualifies, and books the meeting — in 33 languages. Neither company is a decade-old incumbent, so read both with clear eyes: Demoboost says a Series A is on its 12-to-18-month roadmap, and Naoma's SOC 2 is in progress (it is GDPR compliant), with self-serve purchase landing in September 2026. This comparison therefore stays on verifiable ground, as of August 2026: what each product does, what the money buys, and what evidence stands behind each claim.

Quick comparison

What Demoboost does

Demoboost's bet is breadth. Where most tour builders handle one or two formats well, Demoboost covers six — HTML product tours, screenshot demos, video demos, sandbox environments, live demo overlays, and mobile demos — and lets teams assemble them into demo hubs, playlists, digital sales rooms, and choose-your-own-journey flows. In 2026 its positioning has shifted toward revenue intelligence: demo engagement translated into real-time buyer-intent signals, with feature-level analytics telling sales which account touched what.

The AI layer is deliberately creation-side, and each tier unlocks more of it: AI Guide Refine on Start Up; AI Avatars and AI Interface Edit on Essentials; then AI Narrative, persona-based narration, AI Graph Variables, AI Themes, and AI Translate — 170+ languages — on Growth. Every paid plan carries bundled professional services (1, 4, or 6 hours per month by tier) plus a dedicated CSM from Essentials up, which matters because reviewers describe initial setup as complex without proper guidance; white-glove onboarding is effectively part of the product. For European buyers the compliance posture is a real differentiator: ISO 27001 certification, EU data residency in AWS Frankfurt, SSO, and role-based access control. Vendor-hosted testimonials add named outcomes — DevSkiller's CRO reports sales cycles condensed by 32%, and Spryker's CRO reports over a 100% boost in sales effectiveness.

What Demoboost does not do — and says so plainly — is talk to your buyer. There is no two-way agent anywhere in the platform, and the company defends that position publicly: its 2026 blog post on demo AI argues that most so-called demo agents are chatbots surfacing pre-built content. The AI narrates; a human presenter, or the buyer alone, still drives.

What Naoma does

Naoma is the thing Demoboost decided not to build. A visitor clicks the demo button and is in a live conversation within seconds: the agent runs discovery first, then shapes the demo around what it heard — slides where they help, the real product driven live in a browser session, branching journeys with deep personalization on Scale and Enterprise. It answers objections mid-flow, qualifies the prospect, and closes the session with a booked meeting or a direct route to signup and checkout, writing everything back to your CRM.

Demoboost's blog argues most demo AI is a chatbot in disguise. Test the counterexample — talk to the Naoma agent right now, this is the actual product giving a real demo:

Setup runs in the opposite direction from a tour builder: Naoma constructs the demo for you, with the initial build and revisions included on every plan and a dedicated demo engineer on Scale. Every plan also ships the high-converting website widget with a built-in chat bot, and the agent fronts best-in-class realistic avatars, branded mascots, and animated avatars — each custom-built by Naoma for your brand.

Who gives the demo: narrated content vs a two-way agent

Demoboost's critique of demo AI deserves a straight answer, because it is partly right: a chatbot bolted onto a tour can only retrieve pre-built content. Naoma's architecture is different in kind, not in wrapper. The agent opens with discovery, so the demo is assembled around the buyer's industry, role, and stated problem rather than a pre-cut path; it drives the actual product, not a capture of it; and it responds on an in-house stack with roughly 20% faster conversational reaction than an ElevenLabs stack — the difference between an answer that lands mid-thought and one that arrives a beat too late.

Memory deepens the gap. Since August 2026, prospect memory across sessions plus account enrichment mean a returning buyer is recognized and the conversation resumes instead of restarting. Demoboost's revenue-intelligence analytics tell your team on Tuesday what a buyer skipped on Monday; a live agent asks why in the moment and adjusts. One fair note in Demoboost's favor: if the job is localizing static demo content into long-tail markets, its AI Translate covers 170+ languages, more than Naoma's 33 — though Naoma's 33 are spoken live, auto-detected, and switchable mid-demo.

Pricing: seats with service hours vs engaged demos

Demoboost's published ladder, billed yearly as of August 2026: Start Up at $375/mo (2 seats, unlimited HTML, screenshot, and video demos, basic analytics); Essentials at $600/mo (5 seats, mobile demos, AI Avatars, a dedicated CSM, 1 hour of monthly services); Growth at $1,200/mo (10 seats, sandboxes, AI Translate, native Salesforce and HubSpot integrations, Revenue Intelligence Analytics, 4 hours of services); and a custom Enterprise tier with overlay demos, a priority SLA, and 6 hours of services. No monthly billing option is surfaced, there is no trial, and every tier's CTA is a sales conversation. Credit where due: publishing numbers at all beats much of the enterprise demo field.

Naoma prices the outcome instead of the headcount. Published plans start at $299/mo (Starter: 50 engaged demos, one agent built from your slides and screenshots, lead capture, CRM export), then $900/mo Growth (100 engaged demos, live product walkthrough, meeting booking, advanced analytics, multilingual demos) and $2,500/mo Scale (300 engaged demos, two agents, branching and deep personalization, a dedicated demo engineer), with custom Enterprise above; annual billing drops those to $249, $750, and $2,083. The billing rule does the real work: a demo is chargeable only after 3 minutes of engagement, and bounces are free — in the live-agent segment, the lowest published entry price. The ROI calculator sizes which plan fits your traffic.

Proof: reference logos vs published rates

Demoboost's evidence leads with its logos and vendor-hosted outcome claims. The independently checkable core is a 4.8 on G2 across 117 reviews as of the August 2026 snapshot, plus a 4.6 on Gartner Peer Insights — with praise clustering around ease of use, demo-creation speed, and support quality, and complaints around occasional slow loading on screenshot-heavy demos and setup that needs guidance to get right.

Naoma publishes numbers a buyer can audit, starting with scale: more than 50,000 AI demos conducted. In the AiSDR deployment, 53% of demos ran past 3 minutes, the average conversation lasted 7 minutes 50 seconds, a quarter of sessions passed the 10-minute mark, 21% of demos produced a qualified lead, and 6% ended with a meeting booked. Across the wider install base, 89% of end users mention the best-in-class human feel, 77% praise the interruption handling, and under 2% of sessions hit any technical issue. Reviews sit at 4.9 on G2 and 5.0 on Product Hunt, where Naoma took #1 Product of the Day and #1 Product of the Month in Marketing; the UXPressia and Hoteza stories are published in full.

Where Demoboost fits, and where Naoma wins

Choose Demoboost when the job is a production line for demo assets: a presales team that needs six formats under one roof, European procurement that wants ISO 27001 and Frankfurt residency on the first page of the security review, and an org that values bundled service hours and a CSM steering rollout. That is a coherent product for a human-led sales motion, and an agent does not replace a content library.

Naoma's gaps belong in the same honest ledger: SOC 2 is in progress rather than held (Naoma is GDPR compliant), and until self-serve arrives in September 2026, every plan starts with a quote request or a booked walkthrough.

But if the problem is the moment of live intent — a qualified visitor on your site right now, with questions no tour anticipates — Demoboost by its own description stops short, and Naoma is built for exactly that handoff: discovery, live demo, qualification, and booking in one session, billed only when the prospect actually engaged. Related reading: our roundup of Demoboost alternatives, the Naoma vs Walnut head-to-head, and interactive demos vs AI demos — or browse every matchup in the comparisons hub.

FAQ

Does Demoboost include a buyer-facing AI agent? No — and it says so openly: its AI assists creation (narration, avatars, translation into 170+ languages) while a human seller or a self-guided buyer runs the demo; Naoma is the live buyer-facing agent model.

How much does Demoboost cost? Published prices billed yearly as of August 2026: Start Up $375/mo (2 seats), Essentials $600/mo (5 seats), Growth $1,200/mo (10 seats), and custom Enterprise — with no free trial and no self-serve checkout.

What does Naoma cost compared to Demoboost? Naoma's published entry is $299/mo (Starter, 50 engaged demos; $249/mo billed annually), and a demo is chargeable only after 3 minutes of engagement — full tiers are on the pricing page.

Is Demoboost strong on EU compliance? Yes — ISO 27001 certification, EU data residency in AWS Frankfurt, SSO, and RBAC; it does not state SOC 2, while Naoma is GDPR compliant with SOC 2 in progress.

Can Naoma and Demoboost work together? They do different jobs — Demoboost produces demo content for human-led selling, Naoma converts live inbound traffic — so a team could run tours for nurture while the agent handles high-intent visitors.

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