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MCP servers are becoming a procurement checkbox for B2B SaaS. A GTM leader's guide to what they are, who needs one now, and who can safely wait.
G2 traffic is down 84.5% while 51% of B2B buyers now start software research in AI chatbots. Where research actually happens in 2026, and where to invest.
75% of buyers prefer to buy in their native language. How SaaS teams sell software internationally with a multilingual AI sales agent instead of local hires.
Over half of web traffic is now bots, and buyers send AI agents to vet vendors first. How to make your site readable, and shortlistable, to machines.
AI assistants now answer pricing questions before buyers reach your site. If your pricing is gated, JS-rendered, or a PDF, they quote a competitor instead.
How ChatGPT decides which software to recommend: citation mechanics, why listicles and review sites win, and a 10-prompt audit to test your category.
51% of B2B buyers now start research in ChatGPT. What the Apps SDK and Instant Checkout mean for SaaS, plus a 5-step checklist to sell there first.
B2B buyers now use ChatGPT, Perplexity and Gemini to shortlist vendors. Learn what AI engines cite and how to become a recommended option.
Demo-led growth puts a live product demo on the first touch instead of a form. Here's what it is, why now, and how to start running it.