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Contenu pratique, sans battage médiatique, pour les fondateurs, CRO, CMO, responsables des ventes et CPO qui construisent des entonnoirs de démonstration modernes alimentés par l'IA.
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Demo-led growth puts a live product demo on the first touch instead of a form. Here's what it is, why now, and how to start running it.
Patterns from AI demo sessions: how fast buyers engage, why the first 60 seconds decide everything, what they ask, where they drop off, and what converts.
A practical manifesto for B2B SaaS GTM leaders: 7 tenets to turn your product demo into the engine of pipeline, conversion, and qualification.
A phased playbook to scale an AI demo agent from one high-intent page to full-funnel, multilingual coverage, with success gates and pitfalls.
The TOFU/MOFU/BOFU funnel leaks intent at every gate. Here's how to build a demo-first funnel where the live demo is the entry point, not the prize.
How to personalize live AI demos by industry, persona, and use case: what to vary, how to detect context, and how to measure conversion lift.
How to choose between self-serve, demo-led, and sales-led GTM in 2026, by ACV, product complexity, buyer, and deal velocity. Decision table inside.
Why we killed our 'talk to sales' form, swapped it for a live AI demo agent, and what actually changed for demo starts, no-shows, and qualification.
How founders know when to stop personally running every demo, what to keep founder-led, what to automate, and a plan that protects pitch quality.