Customer story
Hoteza × Naoma

Hoteza keeps every demo lead warm, engaged and qualified, around the clock

Since April, Hoteza has met every prospect with a live AI demo the moment they ask for one, in their language, around the clock, instead of leaving them to wait for a reply. In that time 57 hotels explored the product, and one regional partner signed after their demo.

141
demos
conducted
6.5%
visitor-to-AI demo
conversion
57
hotels engaged
through the AI demo
1
regional partner
signed after the AI demo
Hoteza
Guest-experience platform for hotels

Hoteza is a guest-experience platform for hotels, interactive TV, web and mobile check-in, a branded guest app, and digital signage that lift guest engagement and upsell revenue, used by hotels and hospitality groups around the world.

The challenge

Keeping demo leads warm across every time zone and language.

Hoteza attracts demo requests from hotels, and, it turns out, partners, all over the world. But a "Book a Demo" form creates a gap: the prospect fills it in, then waits for sales to reply and schedule a live demo. In that gap, interest cools, and some leads go cold before the first conversation ever happens.

With prospects in different countries, time zones, and languages, the wait is uneven, and the team can't be online for every lead the moment they raise their hand.

Hoteza wanted a way to engage and qualify every lead instantly, answer product questions, show the product, and keep interest alive until the human demo, without adding sales headcount or being limited by language or office hours.

The solution

Hoteza put Naoma's AI video agent in front of visitors two ways: right after its Book-a-Demo form, and as a direct "Get AI demo now" button on the site. The moment a visitor asks, Naoma offers an instant, interactive demo, a real video conversation rather than a chatbot, walking them through Hoteza's guest-experience products and answering questions on the spot, in their language, around the clock. It engages every lead immediately, keeps the ones waiting on a human demo warm, and qualifies them along the way.

Warms leads while they wait

Instead of a silent gap between the form and the human demo, every prospect gets an instant product walkthrough that keeps interest alive and answers their first questions on the spot.

Meets every guest in their language

Demos run around the clock in 10+ languages, including English, Turkish, French and Spanish, engaging international hotel buyers a single-language, single-timezone team can't always reach.

Composed under pressure, qualifying as it goes

Naoma stays professional even with skeptical or difficult visitors, captures what each prospect cares about, room count, must-have features like streaming or multilingual guest comms, and flags the strongest leads for the sales team.

The results

A signed partner

✓

1 regional partner signed after engaging through Naoma's AI demo, a reseller who can bring multiple hotels over the next two years

✓

Prospects don't always grasp the full breadth of the platform up front, Naoma gives every visitor, hotels and partners alike, a low-friction way to explore and qualify themselves

Pipeline & engagement

✓

Hotel and partner leads engaged, qualified and kept warm into the sales process

✓

6.5% of visitors who see the demo button start a live AI demo, versus the 1-2% typical of a traditional book-a-demo form

Reach & what's next

✓

141 demos conducted, with 57 hotels exploring the product in 10+ languages, around the clock

✓

Live since April 2026, now rolling out across the full site and training on the complete product range to test the entire site's traffic

Zweryfikowane na G2

Alena I., verified Naoma reviewer on G2
Alena I.
CMO, Hoteza · Mid-Market (51-1000 emp.)
5/5

“Świetny sposób na utrzymanie zaangażowania klientów enterprise przez cały długi cykl sprzedaży B2B”

Co cenią najbardziej

Jednym z największych wyzwań w oprogramowaniu enterprise dla branży hotelarskiej jest to, jak długi i złożony potrafi być proces zakupowy. Pojedyncza szansa sprzedażowa często obejmuje wielu decydentów z marketingu, operacji, IT, zakupów i zarządu, a każdy interesariusz ma inne priorytety, KPI i pytania. Naoma pomaga nam sobie z tym radzić, dając każdemu interesariuszowi możliwość samodzielnego poznania produktu. Agent AI może przeprowadzać interaktywne dema, odpowiadać na pytania w kontekście i dostosowywać rozmowę do tego, co dana osoba próbuje zrozumieć. Zmniejsza to obciążenie naszego zespołu sprzedaży, jednocześnie utrzymując zaangażowanie potencjalnych klientów między spotkaniami. Zamiast czekać na kolejne demo czy rozmowę follow-up, kupujący mogą dalej poznawać platformę we własnym tempie, wracać do konkretnych funkcji i zadawać dodatkowe pytania, kiedy tylko tego potrzebują. Dla nas stało się to przydatnym sposobem na utrzymanie tempa podczas długich cykli sprzedaży enterprise i na zadbanie o to, by potencjalni klienci byli na bieżąco przez cały proces decyzyjny.

Zweryfikowany recenzentŹródło: organicznePrzeczytaj na G2
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