Qualified vs Warmly: Enterprise AI SDR or Accessible Visitor Intelligence? (And a Third Option)

Quick Takeaways

• Qualified is a Salesforce-native AI SDR platform whose agent Piper converses with inbound visitors and books meetings at a reported ~$68,000 per year, Warmly is a visitor-identification and AI-outreach platform with published tiers from $10,000 per year, and as of August 2026 the practical split is stack and size: Salesforce enterprises buy Qualified, leaner teams buy Warmly.
• Qualified became a Salesforce company on 1 April 2026, holds a 4.9 on G2 across roughly 1,483 reviews — the largest base in the AI SDR category — and effectively requires a Salesforce CRM license.
• Warmly claims person-level identification of more than half of anonymous website visitors, publishes actual dollar pricing ($10,000–$30,000 per year plus add-ons), and signed a definitive agreement to join HubSpot on 30 June 2026.
• Neither product demos your actual software: Qualified's PiperX presents slides on video calls, Warmly's Autopilot generates AI mini-demo slides, and both leave the real walkthrough to your sales team, later.
• Full disclosure: we build Naoma, an AI demo agent competing for the same inbound budget; it closes this page as the clearly labeled third option, with published pricing from $299/mo.

The disclosure belongs in the first sentence: we build Naoma, and it competes for the same inbound conversion budget as both platforms on this page. We wrote the comparison anyway, because "Qualified vs Warmly" keeps appearing on real shortlists — a revenue team weighing Qualified's enterprise machinery against Warmly's lighter, cheaper signal engine — and nearly everything published on the matchup comes from one of the two vendors.

They are less interchangeable than the shortlist implies. Qualified sells a conversation layer: Piper, its AI SDR, greets inbound visitors by chat, voice, and video, qualifies them, and books meetings, all wired into Salesforce — which has owned the company outright since 1 April 2026. Warmly sells a signal layer: it de-anonymizes the people already on your site, scores their intent, and sends AI agents after them through chat, email, and LinkedIn — and it agreed to join HubSpot on 30 June 2026. Both were claimed by CRM giants in the same year, a measure of how strategic this budget has become. Facts below are anchored as of August 2026, with published and reported figures labeled.

Quick comparison

What Qualified does

Qualified's "Agentic Marketing Platform" is built around Piper, an AI SDR that works inbound traffic like a human SDR team: chat and voice conversations, qualification against your ideal-customer profile, meeting booking without forms, and — since Agentic Nurture went GA in January 2026 — autonomous AI email follow-up on every plan. The PiperX release, GA on 3 March 2026, added face-to-face video conversations in which the agent can present sales slides. The company counts 500+ customers, including Sinch, Dun & Bradstreet, and Sprout Social, and markets Piper as doing "the work of 13 SDRs."

The defining fact is Salesforce. Qualified was founded by two former Salesforce executives, is built on Salesforce to the point that a CRM license is effectively required, and since 1 April 2026 it has been a Salesforce company, being folded into Agentforce — with the eventual packaging still unsettled per press coverage. The boundary that matters for this page: Piper qualifies and books; it can show slides in a PiperX call, but it does not run a demo of your product.

What Warmly does

Warmly starts one step earlier in the funnel, with the visitors who never say anything. Its core claim is person-level de-anonymization — identifying more than half of anonymous website visitors as individuals, not just companies — feeding a Context Graph that layers first-, second-, and third-party intent onto every account. On that intelligence sit two autonomous agents: an Inbound Agent that turns on-site buying signals into chat, email, LinkedIn, and Meta-ads conversations and booked meetings, and a TAM Agent that orchestrates outbound. The top AI Inbound Autopilot tier adds unlimited AI Studio agents, AI goal-setting and qualification, AI-generated mini-demo slides, and auto-learning chat; an avatar-based "AI 24/7 Video Chat Agent" is a paid add-on. Customer stories are concrete: Continu reports 8x pipeline with its chatbot "Nico," and Kandji booked 2 qualified meetings in the first 8 minutes of AI chat being live.

The corporate news mirrors Qualified's, one quarter later: on 30 June 2026 HubSpot announced a definitive agreement to acquire Warmly — the two had partnered since 2023, with 223 joint customers — and Warmly states that contracts, pricing, product, and account teams stay unchanged. The boundary, again: Warmly's "demos" are generated slide decks and an avatar add-on, not your actual product.

How each one treats an anonymous visitor

Put the same anonymous visitor on a pricing page and the two platforms do opposite things. Qualified waits for the conversation: Piper opens an engagement, asks qualifying questions, and converts interest into a booked meeting inside Salesforce, where every exchange becomes pipeline data. Its known friction, per G2 reviewers, is that conversations are session-bound — once the prospect leaves the site, re-engagement falls back to email.

Warmly does not wait. It resolves who the visitor is first, scores the account's intent, alerts the owning rep, and lets its agents pursue the signal across channels — chat if the visitor is still on the page, email and LinkedIn if they are gone. The conversation is one output among several; the durable asset is the identified-visitor database.

Interception versus pursuit maps to team shape: Qualified assumes enterprise inbound volume worth stationing an always-on SDR agent against; Warmly assumes most traffic never raises its hand and gives a small team a way to chase it. What neither does is show the product — both models end with a human demo scheduled for later, exactly the step where impatient buyers drop out.

Pricing: a published ladder against a custom quote

Warmly is the transparency outlier here, and deserves credit for it. Its pricing page lists real numbers on annual billing: AI Web De-anonymization at $10,000/yr, Inbound Chat at $20,000/yr, and AI Inbound Autopilot — the "most popular" tier — at $30,000/yr, each with 10,000 credits per month; quarterly billing runs $4,875, $6,500, and $9,750 per quarter. Add-ons — GTM Signals, Warm Experiences — run $10,000/yr each; the avatar Video Chat Agent is contact-sales (a cached copy of the page listed $10,000/yr — treat that as reported). No free trial; contracts are quarterly or annual, sales-led.

Qualified publishes feature lists — Premier, Enterprise, Ultimate — and no dollar figures on its pricing page. The reported numbers: a Premier list price around $68K/yr for 25 users; a Vendr median contract of $68,430/yr across 58 deals, ranging $35,910 to $120,259; and a reported first-year cost of ownership of $95K–$165K once the effectively required Salesforce licensing — itself reported at $30K–$60K/yr — is included.

The gap is roughly three to six times, before Salesforce licensing. Warmly's most-popular tier costs less than half of Qualified's median contract — the two are priced for different companies and rarely fight over the same deal.

Reviews: 1,483 on one side, 208 on the other

Qualified's review base is the strongest in the category and should be weighed as such: a 4.9 on G2 across roughly 1,483 reviews, a 2026 G2 Best Software Award, and a Forrester Wave leader placement. The complaint themes inside that base are consistent rather than damning: setup and learning curve lead the list at about 85 review mentions — deployments run 30–60 days and want a dedicated Salesforce admin — reporting stays locked to Salesforce (pipeline data cannot be surfaced for non-Salesforce CRMs), and price draws "quite the investment" remarks with six-plus months to ROI.

Warmly's base is smaller and differently shaped: a 4.6 on G2 across 208 reviews, 88.3% of them from small-business users — note the site advertises "4.8/5 based on 200+ reviews," but G2's own math says 4.6. Recurring gripes: identification accuracy (known contacts sometimes go unidentified), credits burned on internal visitors, per-visitor data that runs shallow, and a price that feels high for an SMB tool.

Neither pattern is disqualifying. Qualified's complaints are the cost of enterprise depth; Warmly's are the cost of doing probabilistic identification at an accessible price.

When Qualified wins, when Warmly wins

Choose Qualified when you are a Salesforce enterprise with real inbound volume, a six-figure first-year budget, and the patience for a 30–60 day deployment. You get the most-reviewed AI SDR on the market, the deepest Salesforce integration in the category, and, going forward, whatever Agentforce becomes. We compare it against our own product in Naoma vs Qualified and against its old archrival in Qualified vs Drift.

Choose Warmly when you are an SMB or mid-market team with a $10K–$30K budget, your pain is anonymous traffic rather than unanswered chat, and you want identification plus automated pursuit without an enterprise rollout. The HubSpot agreement cuts both ways: a tailwind if HubSpot anchors your stack, a lock-in question if it does not.

Either way, notice what you bought: a better way to find and route buyers toward a demo that still happens later, run by humans. There is a third way to spend the same budget.

The third option: a live AI demo agent

Naoma is a full-cycle AI account executive for inbound. When a visitor shows interest, the agent runs discovery, then delivers a live demo adapted to that buyer — slides plus your real product driven live in a browser session, with branching journeys and deep personalization on higher plans — handles objections, qualifies through the conversation itself, and books the meeting or routes straight to signup and checkout, writing everything back to your CRM. It speaks 33 languages, auto-detected and switchable mid-demo; offers best-in-class realistic avatars, branded mascots, and animated avatars, all available as custom builds; gained prospect memory and account enrichment in August 2026 so it recognizes returning buyers; and includes the high-converting website widget with built-in chat bot on every plan, on an in-house stack that reacts about 20% faster in conversation than an ElevenLabs stack.

Commercially it is the inverse of both vendors above. Pricing is published, from $299/mo on the pricing page, and billing is engagement-based: a demo becomes chargeable only after 3 minutes of engagement, bounces are free, and you can model the economics in the ROI calculator before any call. Proof is public — more than 50,000 AI demos conducted, and in the AiSDR case study, 53% of demos ran past 3 minutes, the average conversation lasted 7 minutes 50 seconds, a quarter of sessions passed the 10-minute mark, 21% of demos produced a qualified lead, and 6% ended with a meeting booked — alongside a 4.9 on G2 and a 5.0 on Product Hunt. The honest gaps: GDPR compliant with SOC 2 in progress, and self-serve purchase with a free trial arrives in September 2026, so today every plan starts with a quote request.

Qualified and Warmly both end with a meeting on someone's calendar. Naoma starts the demo the moment intent appears — talk to our agent right now, this is the actual product:

The full head-to-head with Warmly is in Naoma vs Warmly, and every matchup we have written lives on the comparisons hub.

FAQ

Should I pick Qualified or Warmly? Pick Qualified if you run a Salesforce enterprise with high inbound volume and a reported ~$68K/yr budget for the most-reviewed AI SDR; pick Warmly if you are an SMB or mid-market team that wants person-level visitor identification with AI chat and outreach at a published $10,000–$30,000 per year.

Is there an alternative to both Qualified and Warmly? Yes — Naoma converts the same inbound traffic with a live AI product demo instead of routing visitors to a future meeting, publishes pricing from $299/mo, and bills only for demos with 3+ minutes of engagement; the wider field is in the best Qualified alternatives.

How much does Qualified cost compared to Warmly? Qualified publishes no prices — reported figures center on a $68,430/yr median contract (Vendr, 58 deals) plus a required Salesforce license reported at $30K–$60K/yr — while Warmly publishes annual tiers at $10,000, $20,000, and $30,000 per year, each with 10,000 credits per month.

Does Qualified or Warmly run product demos? Only in a limited sense: Qualified's PiperX can present sales slides on a video call, and Warmly's Autopilot generates AI mini-demo slides, but neither drives your actual software — that is the job of a demo-first agent like Naoma.

What do the 2026 acquisitions mean for buyers? Qualified has been a Salesforce company since 1 April 2026 and is being folded into Agentforce with the packaging still unsettled, while Warmly agreed to join HubSpot on 30 June 2026 with pricing and contracts unchanged for now — both are becoming parts of larger CRM suites, a fit if you live in that CRM and a lock-in question if you do not.

Or skip the shortlist entirely and watch a live AI demo qualify you in real time: Get an AI demo now →