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Praktische, geen-hype inhoud voor oprichters, CRO's, CMO's, Hoofden Verkoop en CPO's die moderne, AI-gestuurde demo-trechters bouwen.
B2B buyers now use ChatGPT, Perplexity and Gemini to shortlist vendors. Learn what AI engines cite and how to become a recommended option.
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Naoma Agent V2 is live for every customer — a rebuilt voice engine (Conva) with lower latency, better interruption handling, and full control of the demo.
Benchmark ranges for B2B SaaS demos in 2026: request-to-show rates, no-shows, time-to-demo, and conversion by motion — form vs instant vs AI demo.
Demo-led growth puts a live product demo on the first touch instead of a form. Here's what it is, why now, and how to start running it.
Patterns from AI demo sessions: how fast buyers engage, why the first 60 seconds decide everything, what they ask, where they drop off, and what converts.
A practical manifesto for B2B SaaS GTM leaders: 7 tenets to turn your product demo into the engine of pipeline, conversion, and qualification.
A phased playbook to scale an AI demo agent from one high-intent page to full-funnel, multilingual coverage — with success gates and pitfalls.
The TOFU/MOFU/BOFU funnel leaks intent at every gate. Here's how to build a demo-first funnel where the live demo is the entry point, not the prize.
How to personalize live AI demos by industry, persona, and use case: what to vary, how to detect context, and how to measure conversion lift.
How to choose between self-serve, demo-led, and sales-led GTM in 2026 — by ACV, product complexity, buyer, and deal velocity. Decision table inside.