Naoma vs Karumi: Which AI Product Demo Agent Should You Put on Your Website?

Quick Takeaways

• Naoma and Karumi are genuine category twins: both run live AI demos that drive your real product
• Karumi's entry plan is a flat $900 per month, capped at 100 sessions and locked to a single language
• Naoma starts at $249 per month, bills only for demos a prospect actually engaged with, and includes all 33 languages on every plan
• The difference a buyer can verify today is proof: Naoma has a 4.9 on G2, a 5.0 on Product Hunt, and published case studies with conversion numbers
• Karumi does not yet have an established public review base

Your buyers no longer want to wait days for a scheduled demo. They want to see how your product works for them the moment they land on your site. That shift is why a new category exists: the live AI demo agent, a video agent that greets a visitor, runs a real product demo, answers questions, and qualifies the lead, all without a human rep or a calendar.

Naoma and Karumi are two of the closest products in this category. Both put a live AI agent in front of your website visitors. This post compares them on the four things that actually decide a purchase: product, the solution they deliver, pricing, and reviews.

Quick comparison

What Karumi does

Karumi calls itself "the first agentic product demo platform." When a visitor asks for a demo, a Karumi AI agent joins a live video call, talks to the prospect, and navigates the product in a browser, clicking through the real app and adapting the demo as it goes. It logs transcripts and next steps to your CRM and can be deployed on landing pages, in-app, or through outbound email links.

It is a real, capable product with a clean pitch. Karumi publishes its pricing (which many competitors do not), lists named customers, and offers auto-training and an MCP connection.

What Naoma does

Naoma is an AI video sales agent that runs live, personalized product demos 24/7, in 33 languages. A visitor clicks "Get an AI demo," and instead of a scheduling form they immediately start talking to an AI that drives your real product in the browser: it navigates the UI, shows the features that matter to that specific visitor, answers technical and pricing questions in real time, handles objections, then qualifies the lead and routes it to your CRM, calendar, or checkout. You can see how it works or get an AI demo now.

The core promise is the same as Karumi's: give every prospect a live demo, instantly, without hiring more reps. Where the two diverge is in the details a buyer has to live with: how you pay, how many languages you get, and how much proof exists that it works.

Product and solution: how the demo actually feels

Both products drive the real product live, which already puts them ahead of static click-through tours. On the core experience they are close. Two differences stand out.

Languages on day one. Naoma includes all 33 languages on every plan, auto-detects the visitor's language from the browser, and can switch languages mid-conversation. Karumi's published entry plan includes a single language; more languages sit in its custom Enterprise tier. If any meaningful share of your traffic is international, that is a real gap on Karumi's entry plan and a strength Naoma gives every customer from the first demo.

Depth of the walkthrough. Naoma's plans are explicit about demo depth: the Growth plan runs live product walkthroughs with the AI driving your real product, and the Scale plan adds branching, buyer-adaptive paths, and a dedicated demo engineer who builds the flow for you. That done-for-you build matters, because the quality of an AI demo depends heavily on how well the flow is authored.

Pricing: flat cap vs. pay per engaged demo

This is where the two products differ most, and where the model, not just the number, matters.

Karumi charges a flat $900 per month on its self-serve plan. That gets you 1 agent, 3 seats, 1 language, and 100 demo sessions per month. If you run 10 demos in a slow month, you still pay $900. If you exceed 100, you move to custom Enterprise pricing that is not published.

Naoma charges per engaged demo, starting at $249 per month for the Starter plan (50 engaged demos), $750 per month for Growth (100 engaged demos, live product walkthrough), and scaling from there. A demo only counts when a prospect actually engages for 3 or more minutes, and demos auto-pause at your limit so there are no surprise charges. See the current tiers on the pricing page.

The practical result: with Naoma, a quiet month costs less, a busy month is predictable, and you never pay for capacity you did not use. You can estimate your own numbers with the ROI calculator.

Reviews: the difference a buyer can verify today

If you are evaluating two agents that look similar, reviews are the tiebreaker, because they are the one thing the vendor cannot control.

Naoma holds a 4.9 out of 5 rating on G2 and a 5.0 out of 5 on Product Hunt, where it was named #1 Product of the Day. It has delivered more than 3,400 AI demos in production, holds a 5.1 out of 6 prospect CSAT, and 89% of users say the agent feels human. Reviewers specifically call out how well it handles tricky, off-script questions.

Karumi does not yet have an established public review base. It has named-customer testimonials, which is a positive signal, but nothing a prospective buyer can independently browse the way they can with Naoma's customer case studies.

Use cases and real examples

Turning website traffic into pipeline (UXPressia). UXPressia, a customer-journey-mapping platform, embedded Naoma to greet and qualify visitors around the clock. Roughly 15% of visitors who saw the demo button started a live AI demo, many times the rate of a traditional "book a demo" form. Naoma ran 529 demos, generated 34 sales-qualified leads into pipeline, and closed 3 deals with no human involvement, including a one-year license paid upfront. The full story is in the UXPressia case study.

Serving global, multilingual buyers 24/7 (Hoteza). Hoteza sells a guest-experience platform to hotels worldwide, so its leads arrive across every time zone and language. It placed Naoma right after its "Book a Demo" form behind a "Get AI demo now" button. Since launch, 57 hotels have explored the product through the AI agent in 10+ languages the team could never staff for, and a regional partner signed after going through the AI demo. See the Hoteza case study.

Common use cases for both products:

• Replace or sit behind the "book a demo" form so high-intent visitors get an instant demo instead of a scheduled call
• Qualify inbound at peak intent and route only sales-ready leads to your reps
• Give international traffic a demo in its own language, 24/7
• Free your sales engineers from repetitive first-call walkthroughs

Where Karumi fits, and where Naoma wins

Karumi is a credible, well-designed product, and if you value its auto-training and MCP connection it is worth a look. But for most B2B SaaS teams choosing today, Naoma wins on the things a buyer has to live with: a pay-per-demo model that tracks value instead of a flat cap, all 33 languages included on every plan instead of one, and a real, verifiable track record on G2, Product Hunt, and published case studies.

If you want to see the difference for yourself, the fastest way is to experience it. Get an AI demo now and watch Naoma run your kind of product. For more on the category, read the rest of the Naoma blog.

FAQ

Is Karumi a live demo or a recorded tour? Live. Karumi's AI agent navigates the real product in a browser during a video call, similar to Naoma. This is different from interactive tour builders, which serve pre-captured click-throughs.

Does Naoma cost more than Karumi? Naoma starts lower, at $249 per month versus Karumi's $900 per month entry plan, and Naoma bills per engaged demo rather than a flat fee. Your actual cost depends on volume; the pricing page and ROI calculator can size it for you.

How many languages does each support? Naoma includes 33 languages on every plan. Karumi's entry plan includes one language, with more in its custom Enterprise tier.

Which has better reviews? Naoma has a public 4.9 on G2 and 5.0 on Product Hunt. Karumi does not yet have an established public review base.

Want to see how Naoma converts rep-free demand into qualified pipeline? Get an AI demo now →