Naoma vs Walnut: Self-Guided Product Tour or a Live AI Demo Conversation?

Quick Takeaways

• Walnut is a mature interactive-demo platform where buyers click through AI-built product tours on their own, while Naoma is a live AI demo agent that talks to each buyer and drives the real product in a browser — the real decision is a self-guided tour versus a guided conversation.
• Walnut publishes its entry price: Ignite is $575/mo billed annually for 3 editor and 3 presenter seats as of August 2026; Naoma's published entry is $299/mo, and a demo is only chargeable after a prospect engages for 3+ minutes.
• Walnut's AI — AI Mode, StoryCaptureAI, InsightsAI — works at the creation layer: it builds, edits, translates, and analyzes tours; no part of it talks to your buyer.
• Walnut holds a 4.5 on G2 across 151 reviews, with a recurring complaint theme of slow, laggy demos; Naoma holds a 4.9 on G2 and a 5.0 on Product Hunt.
• Proof a buyer can check: Naoma has conducted more than 50,000 AI demos, and in the AiSDR deployment 53% of demos ran past 3 minutes, 21% produced a qualified lead, and 6% ended with a meeting booked.
• The honest trade-off: Walnut carries SOC 2 Type II today; Naoma is GDPR compliant with SOC 2 in progress, and self-serve purchase arrives in September 2026.

Picture the visit that decides your quarter. A qualified buyer lands on your site at 9 pm, wants to know within minutes whether your product fits, and leaves either way. Walnut's answer is to hand that visitor a polished, clickable replica of your product and let them explore alone. Naoma's answer is to have an AI account executive greet them, ask what they are trying to solve, and then demo the real product live, answering questions as they come up.

Walnut is the older and larger company: Tel Aviv roots, $56M raised (a $35M Series B led by Felicis in January 2022), a customer list that includes Adobe, Cisco, Maersk, NetApp, and OpenText, and a leadership reset in December 2024 when Eric Anderson, previously president of Mindtickle, became CEO. Naoma is younger and sells a different mechanic entirely. Because the two tools do genuinely different jobs, this comparison stays concrete: what the buyer experiences, how you pay, and what you can verify before signing.

Quick comparison

What Walnut does

Walnut sells interactive demos: you capture your product's screens, stitch them into a guided, clickable story, and publish it on landing pages, in outbound links, or inside Deal Rooms that gather everything a buying committee needs in one place. As of August 2026 the homepage positioning is AI buyer enablement — "a demo for every buyer, built by AI, guided by you" — and the AI is real: AI Mode drafts a demo from a prompt, StoryCaptureAI captures while you click and narrate, EditsAI and GuidesCreationAI speed up polishing, TranslationAI localizes (up to 243 languages on the Scale tier), and InsightsAI reports what every visitor did inside the tour.

It is a credible enterprise product. The logo wall is genuinely impressive, seats come in editor + presenter bundles with service hours attached (even the entry tier includes a scaled success program), and SOC 2 Type II is stated on the site. For a marketing team that wants a library of always-on product tours, or a sales team that wants a stable, scripted environment instead of a risky live app, Walnut does that job well.

What Walnut does not have, anywhere in the product, is an agent that talks to your buyer. Walnut's own blog writes about AI buyer agents evaluating B2B software, but the demos it ships are self-guided: the buyer clicks, the tour plays, and every question waits for a human. The AI builds the demo; it never gives one.

What Naoma does

Naoma is a full-cycle AI account executive for your inbound traffic. A visitor clicks the demo button and is talking to a live agent in seconds: it runs discovery first, then adapts the demo to what it heard — slides where they help, the real product driven live in a browser session, branching journeys on higher tiers — while handling objections, qualifying the prospect, and ending with a booked meeting or a direct route to signup and checkout, with everything written back to your CRM. It speaks 33 languages, auto-detected and switchable mid-demo, and every plan includes the high-converting website widget with a built-in chat bot.

Reading about a conversation is like reading about a song. Talk to the Naoma agent right now — this is the actual product:

Two more things separate the setup experience. Naoma builds the demo for you — the initial build plus revisions is part of every plan, and Scale adds a dedicated demo engineer — so there is no capture-and-edit learning curve on your side. And the agent itself runs on an in-house stack with roughly 20% faster conversational reaction than an ElevenLabs stack, fronted by best-in-class realistic avatars, branded mascots, and animated avatars, including a custom avatar Naoma creates for you.

The buyer's experience: clicking a path vs holding a conversation

A Walnut tour is a path someone on your team anticipated. That is its strength — it is asynchronous, buyer-controlled, and embeddable anywhere — and also its ceiling. When the prospect's question is not on the path ("does this work with our SSO?", "what does migration look like?"), the tour has no answer, and InsightsAI can only tell you afterwards where they dropped off. G2 reviewers add a practical caveat: the most common complaints across Walnut's 151 reviews are demos that get slow or laggy when presented and an editor that takes real effort, with new teams reporting weeks before the first HTML demo is production-ready. In a product whose entire output is the demo experience, performance is not a side issue.

Naoma inverts the flow. The conversation starts with discovery, so the demo is assembled around the buyer's industry, role, and stated problem rather than a pre-cut path. Objections get answered in the moment. Returning prospects are recognized: prospect memory plus account enrichment means the agent knows who it is talking to and picks up where the last session ended. And because qualification happens inside the demo, the handoff to your team is a scored, enriched lead — not a heatmap of anonymous clicks.

Two pricing models: capacity in advance vs demos that engaged

Walnut prices capacity. Published tiers, as of August 2026: Ignite at $575/mo billed annually (3 editor + 3 presenter seats, 50,000 AI credits), Accelerate at $1,550/mo (6+6 seats, 100,000 credits, sandbox demos, personalization, video overlays, SSO, a dedicated CSM), and a custom Scale tier (200,000 credits, digital sales rooms, 243-language translations, demo APIs). Credit where due: publishing numbers at all is rare in this segment. But you pay for seats and AI credits whether buyers engage or not, and there is no trial and no self-serve checkout — every tier's CTA is a booked call.

Naoma prices outcomes. Published plans start at $299/mo (Starter: 50 engaged demos, one agent built from your slides and screenshots, lead capture, CRM export), then $900/mo Growth (100 engaged demos, live product walkthrough, meeting booking, advanced analytics, multilingual demos) and $2,500/mo Scale (300 engaged demos, two agents, branching and deep personalization, a dedicated demo engineer), with Enterprise custom on top; annual billing drops those to $249/$750/$2,083. The rule that matters: a demo becomes chargeable only after 3 minutes of real engagement, and bounces are free — the lowest published entry price in the demo-first segment, with a calculator to size which plan fits your traffic.

Proof you can verify before a sales call

Walnut's proof is its logos. Adobe, Cisco, NetApp, and Medallia are strong signals, but there are no published funnel metrics behind them, so the verifiable evidence is the review base: 4.5 on G2 across 151 reviews as of August 2026 — a solid score with the performance and editor-friction themes noted above.

Naoma publishes rates. In the AiSDR deployment, 53% of demos ran past 3 minutes, the average conversation lasted 7 minutes 50 seconds, a quarter of sessions passed the 10-minute mark, 21% of demos produced a qualified lead, and 6% ended with a meeting booked. Across the wider install base, 89% of end users mention the best-in-class human feel, 77% praise the interruption handling, and under 2% of sessions hit any technical issue. The review side is 4.9 on G2 and a 5.0 on Product Hunt, where Naoma took #1 Product of the Day and #1 Product of the Month in Marketing. Two more customer stories — UXPressia and Hoteza — are published in full.

Where Walnut fits, and where Naoma wins

Choose Walnut when the job is an asynchronous tour library: dozens of stable, scripted product stories for landing pages, outbound links, and buying committees in Deal Rooms — especially if procurement requires SOC 2 Type II today, or you need long-tail localization up to 243 languages on the Scale tier. Those are real Walnut strengths, and a live agent is not a substitute for a content library.

Be equally honest about Naoma's gaps: SOC 2 is in progress rather than held (Naoma is GDPR compliant), and until self-serve and the free trial land in September 2026, every plan starts with a quote request or a booked walkthrough.

But if the job is converting live inbound traffic — qualifying visitors at peak intent, answering their actual questions, showing the real product instead of a replica, and booking the meeting in the same session — a self-guided tour was never designed for that, and Naoma was designed for exactly that, at nearly half Walnut's published entry price. The wider context is in interactive demos vs AI demos, our earlier look at Walnut alternatives, the Walnut vs Reprise head-to-head, and the full comparisons hub.

FAQ

Is Walnut an AI demo agent? No. Walnut's AI (AI Mode, StoryCaptureAI, InsightsAI) builds, edits, and analyzes self-guided interactive demos; no conversational agent presents to the buyer. Naoma is the live-agent model: an AI that talks to the prospect and drives the real product.

How much does Walnut cost? As of August 2026 the published entry plan, Ignite, is $575 per month billed annually with 3 editor seats, 3 presenter seats, and 50,000 AI credits; Accelerate is $1,550 per month, and Scale is custom. There is no free trial or self-serve checkout.

Can a Walnut demo answer buyer questions in real time? No — a Walnut tour follows the path its author built, and off-path questions wait for a human. Naoma's agent answers questions, handles objections, and adapts the demo mid-conversation.

Which is cheaper, Naoma or Walnut? Naoma's published entry is $299 per month ($249 billed annually) versus Walnut's $575 per month billed annually, and Naoma only charges for demos a prospect engaged with for 3+ minutes; see pricing for the full tiers.

Is Naoma SOC 2 certified? SOC 2 is in progress and not yet held; Naoma is GDPR compliant. Walnut states SOC 2 Type II, so if that certificate is a hard requirement today, weigh it accordingly.

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