Navattic vs Supademo: Capture Depth or Buying Ease? (And a Third Option)

Quick Takeaways

• Navattic and Supademo are both top-rated interactive demo platforms, and the trade between them is clean: Navattic offers deeper HTML capture and a more enterprise-polished motion but renders no prices and bills annually or quarterly only, while Supademo publishes every number from $38 per creator per month, offers monthly billing, and sells entirely self-serve.
• Navattic's edge is fidelity and packaging: pixel-true HTML capture on every tier including free, three named Navattic Agents shipped in March 2026, and SOC 2 Type II, ISO 27001, and HIPAA behind a sales-assisted purchase.
• Supademo's edge is the buying experience: a free plan, a 14-day trial, checkout without a call, and a credit-metered AI Demo Agent (GA June 2026) you can test against 1,500 free credits.
• G2 has them close as of August 2026: Navattic at 4.8 with about 1,057 reviews in the August snapshot, Supademo at 4.7 with 626 — complaints cluster on analytics depth and learning curve for Navattic, missing features and customization limits for Supademo.
• Both agents present pre-built captures or clones, never your live product. The third option below, Naoma, is a live AI demo agent that drives the real product, published from $299/mo.

First, the conflict of interest: we build Naoma, an AI demo agent competing for the same budget as both tools here. We wrote the comparison anyway, because this shortlist comes up constantly — Navattic and Supademo are two of the three most-reviewed interactive demo platforms — and most of what ranks for the query was written by one of the two vendors. Everything below is drawn from their public pricing pages, docs, and G2 profiles as of August 2026.

The two companies embody opposite go-to-market philosophies. Navattic behaves like an enterprise software vendor: heavyweight certifications, customer success from the mid tier up, quote-shaped pricing. Supademo behaves like a consumer product: prices on the page, monthly billing, a checkout button. In 2026 each attached an AI agent to the demo business, three months apart, which gives the old tour-builder shortlist a second dimension.

Quick comparison

What Navattic does

Navattic (New York, YC W21) made one deep technical bet early: true HTML capture. Its Chrome extension clones your app's actual front end, so tours scroll, type, and respond like the live product — and unlike nearly every rival, that capture tech is included on the free Starter tier, not gated upmarket. Around the core sit Launchpad demo centers for sales teams, an AI Copilot that drafts demo copy, Demo Review for AI feedback on demo structure, and the annual "State of the Interactive Product Demo" report. The company claims 1,000+ customers and raised a $4.25M seed led by Canvas Ventures.

Its agent line arrived on 9 March 2026. Navattic Agents packages three named products — an SMB Agent that qualifies and demos, a Website Agent that engages visitors, and an Enablement Agent for onboarding — delivered through a chat widget or a speaking AI avatar, with avatar minutes metered by tier (50/100/300) and avatar cloning at Growth. The agents navigate "a realistic clone of your product" in real time, never the production app, and return transcripts, sentiment, and conversation insights.

What Supademo does

Supademo (New York) claims 200,000+ users and owns the value position in interactive demos. The free plan carries 1 creator, 5 guided demos, and 50 recordings; Scale runs a published $38 per creator per month annual ($50 monthly); Growth at $350/mo annual ($450 monthly) bundles five creators with HTML and sandbox demos, voice cloning, and white-glove onboarding — capabilities rivals often hold for four-figure tiers. The entire motion is self-serve: signup, 14-day trial, checkout, no sales call required.

Its AI Demo Agent went GA on 3 June 2026 as an always-on product expert: it runs structured discovery, qualifies intent, answers in 50+ languages, and serves the right asset — captures, videos, decks, pricing — before booking a meeting, starting a trial, or handing off to a human by rules you set. Session summaries and intent signals flow back to the team, and the agent bills by credits rather than seats, with 1,500 free credits in every workspace.

Demo fidelity: an HTML bet against a speed play

If the tour must be indistinguishable from the real app, Navattic starts ahead. HTML capture on every tier means even a free pilot behaves like production, and enterprise trims — dedicated CSM from Base, SSO at Growth, professional services at Enterprise — round out the polish. The cost is ramp: learning curve is Navattic's second-largest G2 complaint cluster (57 mentions), and complex apps take real editing time before a tour ships.

Supademo optimizes for the opposite constraint: time to published. Guided screenshot demos and screen recordings go live in minutes, and when fidelity matters, HTML and sandbox demos unlock at a known $350/mo — though Navattic's free-tier HTML undercuts that on pure capture terms. On the measurement side the lines cross: Navattic holds advanced analytics for its Growth tier (feeding its ~67-mention analytics-depth complaint cluster), while Supademo puts demo analytics at Scale and adds AI Demo Audits that score quality and friction.

Agent Demos vs the AI Demo Agent

Navattic moved first and packaged hardest: three purpose-named agents, a speaking avatar option, multilingual responses, and intent signals — but no published agent pricing anywhere, and third-party reviewers describe Agent Demos as strongest on structured, predictable flows. Supademo shipped ten weeks later with the most transparent agent economics in the category: credit packs at $99 for 1,400, $299 for 5,500, and $500 for 12,500, at one credit per response plus one per 15 seconds of voice — the vendor's own math puts a typical 15-minute call at $0.80–$1.41 — and credits never expire.

The shared ceiling matters more than the launch-date race. Navattic's agents walk a clone of your product; Supademo's agent orchestrates the capture library your team built earlier. Neither can open your actual application and show the feature a prospect just asked about.

Pricing: a number on the page or a conversation with sales

Supademo publishes everything on supademo.com/pricing as of August 2026 — Free; Scale at $50 monthly or $38 annual per creator; Growth at $450 monthly or $350 annual; Enterprise custom from 10 creators; agent credits from $99 — and both paid tiers can be bought month to month.

Navattic publishes the five-tier structure — Starter (free), Startup, Base, Growth, Enterprise — but renders no dollar figures on navattic.com/pricing. Third-party sources (including Supademo's own competitor blog, so discount accordingly) report roughly $125/mo for Startup, $500/mo for Base, and $1,000/mo for Growth on annual billing, with a quarterly option reported at a premium for Base and up. There is no monthly plan, only Starter is self-serve, and buyers reportedly negotiate below list, with a discount for companies under 20 employees.

That cadence is the practical fork. Supademo can be a monthly line item you cancel next quarter; Navattic is an annual or quarterly commitment entered through a sales process — a smoother fit for procurement-led enterprises, a heavier lift for a team testing the category on a small budget.

What the G2 record shows

Navattic holds a 4.8 on G2 with about 1,057 reviews in the August 2026 snapshot (counts vary by G2 page), and its complaint clusters are analytics depth (~67 mentions) and learning curve (57). Supademo holds a 4.7 across 626 reviews in the same snapshot, 82% of them five-star, with a badge run as one of G2's fastest-growing products; its cluster is missing features and limited customization (~83 mentions), plus a narrow accent range on AI voiceovers and friction on very complex demos.

Read together: Navattic's base says deeper tool, steeper ramp; Supademo's says easier tool that occasionally hits its ceiling. On security the two are a wash — both hold SOC 2 Type II, ISO 27001, HIPAA, and GDPR compliance.

When Navattic wins, when Supademo wins

Choose Navattic if capture depth and enterprise process carry the decision: pixel-true HTML on every tier, the most packaged buyer-facing agent lineup among tour tools, certifications and CSMs procurement will like — and you are comfortable negotiating an unrendered price on an annual contract.

Choose Supademo if you want the shortest path from curiosity to live demo: every price published, monthly billing, self-serve checkout, HTML fidelity at a known $350, and an agent you can pilot on free credits before spending a dollar.

Either way you inherit the same assumption: a buyer clicks through a capture, or an agent narrates a clone or a library. If the demo should be a two-way conversation on the real product, that is a different category.

The third option: a full-cycle AI account executive

Naoma is what we build, and it sits in that different category. The agent opens with discovery, then gives a live demo shaped to that buyer — slides where they help, the real product driven live in a browser session, branching journeys and deep personalization on Scale and Enterprise — handles objections, qualifies, and ends with a booked meeting or direct routing to signup and checkout, written back to your CRM. It works in 33 auto-detected languages switchable mid-demo, presents through best-in-class realistic avatars, branded mascots, and animated avatars (Naoma builds custom ones for customers), and since August 2026 carries prospect memory and account enrichment, so it recognizes a returning visitor. Every plan includes the high-converting website widget with built-in chat bot, the in-house stack reacts about 20% faster in conversation than an ElevenLabs stack, and Naoma builds the demo for you rather than handing you an editor.

Navattic and Supademo each got a product video above. Naoma skips the video on purpose — the agent below is the actual product, so run your own discovery on it:

Commercially it takes Supademo's transparency one step further on risk: plans are published from $299/mo ($249 annual) on the pricing page, and billing counts only engaged demos — a demo becomes chargeable after 3 minutes of engagement, bounces are free. Size the math against your own traffic in the ROI calculator. Naoma has conducted over 50,000 AI demos, and proof is published as rates in the AiSDR case study: 53% of demos ran past three minutes, the average conversation lasted 7 minutes 50 seconds, a quarter of sessions passed the 10-minute mark, 21% of demos produced a qualified lead, and 6% ended in a booked meeting. Reviews sit at 4.9 on G2 and 5.0 on Product Hunt. The honest ledger: Naoma is GDPR compliant with SOC 2 in progress — both rivals hold SOC 2 Type II — and self-serve purchase with a free trial arrives in September 2026, so today every plan starts with a quote request or a walkthrough. Direct matchups: Naoma vs Navattic and Naoma vs Supademo; the full grid lives on the comparisons hub, with more tour vendors in the Supademo alternatives roundup.

FAQ

Should I pick Navattic or Supademo? Pick Navattic for HTML capture depth on every tier, packaged buyer-facing agents, and an enterprise-grade motion; pick Supademo for published pricing from $38/creator/mo annual, monthly billing, self-serve checkout, and a credit-metered agent you can trial on 1,500 free credits.

Is there an alternative to both Navattic and Supademo? Yes — a live AI demo agent such as Naoma, which skips captures and clones entirely: it runs discovery and demos your real product live in a video conversation from a published $299/mo, billed only on demos with 3+ minutes of engagement.

Does Navattic publish its pricing? No — navattic.com/pricing shows the five-tier structure but renders no dollar figures; third parties report roughly $125/mo (Startup), $500/mo (Base), and $1,000/mo (Growth) on annual billing, with a quarterly option reported at a premium and no monthly plan.

Can I pay monthly for Navattic or Supademo? Supademo yes — $50/creator on Scale and $450 on Growth at monthly list; Navattic no — paid tiers are reported as annual or quarterly only, purchased through a sales conversation.

What is the difference between Navattic Agents and Supademo's AI Demo Agent? Navattic Agents (March 2026) are three packaged agents that demo a realistic clone of your product via chat widget or AI avatar, with no published price; Supademo's AI Demo Agent (June 2026) orchestrates your existing captures in 50+ languages and is metered by published credit packs from $99.

One platform makes demos easier to buy, one makes them higher fidelity — and one simply gives the demo itself. Get an AI demo now →