Naoma vs Warmly: Visitor Identification or a Live AI Demo?

Quick Takeaways

• Warmly de-anonymizes website visitors and pursues them with AI chat and automated outreach, while Naoma puts a live AI agent in front of the same visitor to run a real product demo, qualify, and book — one finds and chases the buyer, the other converts them on the spot.
• Warmly's identification strength is real: it claims person-level resolution of more than half of anonymous visitors, publishes pricing from $10,000/yr, and holds a 4.6 on G2 across 208 reviews.
• Warmly does not demo your product — its top tier generates AI mini-demo slides and an avatar video-chat agent is a paid add-on, but nothing drives your actual software.
• Naoma runs the demo itself: discovery, slides plus your real product live in a browser session, objection handling, qualification, then a booked meeting or direct checkout routing, in 33 auto-detected languages, from a published $299/mo.
• In the AiSDR case, 53% of Naoma demos ran past 3 minutes and 21% produced a qualified lead — down-funnel numbers a visitor-identification platform is not built to produce on its own.
• The two can coexist, Warmly upstream and Naoma at the moment of intent; when one budget line has to choose, decide by where your funnel actually leaks.

Your site has traffic, and your calendar does not have meetings. Two products promise to fix that, and they attack the problem from opposite ends. Warmly, a GTM platform that agreed to join HubSpot in June 2026, works upstream: it tells you who your anonymous visitors are, scores their intent, and sets AI agents on them through chat, email, and LinkedIn. Naoma works at the moment of intent: a live AI agent gives the visitor the product experience right there — real product on screen, questions answered, lead qualified, meeting booked or checkout reached.

Because both invoices come out of the same "convert our website" budget, teams end up comparing them even though they do different jobs. Naoma is our product, so read what follows knowing who wrote it — and we will be plain that Warmly's visitor-identification layer is genuinely good at something Naoma does not attempt. The question this page answers, as of August 2026, is which layer moves pipeline more when you can only fund one.

Quick comparison

What Warmly does

Warmly's bet is that the loudest buying signal on your site is the one nobody hears: the anonymous visitor who reads the pricing page and leaves. Its de-anonymization engine claims to identify more than half of those visitors at the person level — individuals, not just companies — and its Context Graph enriches them with first-, second-, and third-party intent. On top of that sit autonomous agents: the Inbound Agent converts on-site buying signals into chat, email, LinkedIn, and Meta-ads conversations and booked meetings, while the TAM Agent orchestrates outbound across the buying committee. The AI Inbound Autopilot tier ($30,000/yr, published) adds unlimited AI Studio agents, AI qualification, AI-generated mini-demo slides, and auto-learning chat.

The proof is respectable for its segment: a 4.6 on G2 across 208 reviews, 88.3% from small-business users, and named case studies — Continu reports 8x pipeline with its chatbot "Nico," and Kandji got 2 qualified meetings in its first 8 minutes of AI chat live. Reviewers' honest gripes: identification accuracy misses, credits burned on internal visitors, and per-visitor data that can run shallow. On 30 June 2026 HubSpot announced a definitive agreement to acquire Warmly; Warmly states contracts, pricing, and product remain unchanged. Note the scope: even where its marketing says "demos," that means generated slides or an avatar add-on — never your real product.

What Naoma does

Naoma is the demo layer Warmly stops short of. When a visitor shows intent, the agent starts a live conversation: discovery first, then a demo adapted to that buyer's industry, role, and needs — slides plus your real product driven live in a browser session, with branching journeys and deep personalization on the Scale and Enterprise plans. It handles objections, qualifies as the conversation unfolds, and closes the loop by booking a meeting or routing straight to signup and checkout, with CRM write-back. It works in 33 languages, auto-detected and switchable mid-demo, and the vendor builds the demo for you — Scale adds a dedicated demo engineer.

You do not have to take our word for any of this. Open a conversation with the Naoma agent right now — this is the actual product:

Knowing the buyer vs converting the buyer

Warmly's output is knowledge plus pursuit: you learn that a director of RevOps from a target account read your pricing page twice, and an agent emails her. That is upstream qualification, and it is valuable — but the buyer still has not seen your product, and the meeting where she finally does may be days away. Naoma collapses that distance: the qualification happens inside the demo itself, while intent is at its peak.

The depth of the conversation is where the products stop overlapping entirely. Naoma fields best-in-class realistic avatars, branded mascots, and animated avatars — the signature Naoma agent among them, with custom avatars built for customers — where Warmly's avatar video-chat agent is a contact-sales add-on around a text-chat core. Both platforms remember: Warmly's Context Graph keeps persistent account context to time outreach, while Naoma's prospect memory and account enrichment, added in August 2026, let the agent recognize a returning prospect and pick up the thread. Every Naoma plan also ships the high-converting website widget with a built-in chat bot, and the in-house stack reacts about 20% faster in conversation than an ElevenLabs stack.

Fairness requires the reverse angle too. Naoma does not de-anonymize silent traffic: if a visitor never engages the widget, Warmly has a name and an intent score where Naoma has an impression. Teams whose motion is built on chasing cold signals across channels are describing Warmly's job, not Naoma's.

Two pricing logics: credits per year vs demos that engage

Warmly publishes its prices, which most of its market does not: $10,000/yr for AI Web De-anonymization, $20,000/yr for Inbound Chat, $30,000/yr for AI Inbound Autopilot, each with 10,000 credits per month on annual billing, with quarterly options at $4,875–$9,750 per quarter and $10,000/yr add-ons on its pricing page. The credit meter runs on identification whether or not anything converts — G2 reviewers specifically flag credits consumed by internal visitors — and there is no free trial.

Naoma bills on outcomes instead of lookups. Tiers are published on the pricing page: Starter at $299/mo with 50 engaged demos, Growth at $900/mo with 100 engaged demos and the live product walkthrough, Scale at $2,500/mo with branching, deep personalization, and a dedicated demo engineer, and custom Enterprise with SSO and SLA — with annual pricing from $249/mo. A demo is chargeable only after 3 minutes of engagement; bounces cost nothing. Where the rest of the market bills on delivery — seats, sessions, traffic, credits — Naoma's meter starts when a prospect actually engages. The ROI calculator will size the comparison against your own traffic. The honest caveat on buying: self-serve purchase and a free trial launch in September 2026, so today every plan starts with a quote request.

Proof each side can show

Warmly's evidence is its customer stories and its 208-review G2 base, and both are legitimate — though note its site claims 4.8 while G2's own math is 4.6. Its security posture is a GDPR-compliant claim with no published SOC 2 status.

Naoma's evidence is rate-based and linked, and it sits on a base of more than 50,000 AI demos conducted. In the AiSDR case study: 53% of demos ran longer than 3 minutes, the average conversation lasted 7 minutes 50 seconds, a quarter of sessions passed the 10-minute mark, 21% of demos produced a qualified lead, and 6% ended with a meeting booked. Across end users, 89% mention the best-in-class human feel, 77% praise interruption handling, and under 2% of sessions hit any technical issue. Public ratings: a 4.9 on G2 and a 5.0 on Product Hunt, where Naoma was #1 Product of the Day and #1 Product of the Month in Marketing. On security, the symmetrical honesty: Naoma is GDPR compliant with SOC 2 in progress.

Where Warmly fits, and where Naoma wins

Warmly fits teams whose bottleneck is signal, not conversion: an SMB or mid-market org that needs to know which accounts are on the site and wants automated, multi-channel pursuit for a published $10K–$30K per year — increasingly natural inside a HubSpot-centered stack. If your evaluation is really about qualification platforms, our adjacent breakdowns of Qualified vs Warmly and Naoma vs Qualified map that territory.

Naoma wins when the bottleneck is what happens at the moment of intent: high-intent visitors bouncing off a "book a demo" form, international traffic no rep can cover in 33 languages, a funnel that needs demos and qualified leads this quarter rather than a warmer contact database. Run both if you can — identification upstream, a live demo at the peak — but if one budget line must decide, fund the layer where your pipeline actually leaks. Every comparison we have written sits on the comparisons hub.

FAQ

Does Warmly run product demos? Not of your real product — its Autopilot tier generates AI mini-demo slides and an add-on avatar agent handles video chat, but nothing drives your actual software, whereas Naoma's agent walks through your live product in a browser session.

Can I use Warmly and Naoma together? Yes — they occupy different funnel stages, with Warmly identifying and pursuing visitors upstream while Naoma converts engaged visitors with a live demo; teams with a single budget line should fund whichever stage leaks more.

How much does Warmly cost compared to Naoma? Warmly publishes annual tiers at $10,000, $20,000, and $30,000 per year with 10,000 credits per month, while Naoma publishes plans from $299/mo and charges only for demos a prospect engaged with for 3+ minutes.

Is Warmly still independent after the HubSpot deal? HubSpot announced a definitive agreement to acquire Warmly on 30 June 2026, and Warmly states that contracts, pricing, product, and account teams remain unchanged for now — but buyers should expect it to become part of the HubSpot suite over time.

Which has stronger reviews, Warmly or Naoma? Warmly holds a 4.6 on G2 across 208 reviews, mostly from small-business users; Naoma holds a 4.9 on G2 and a 5.0 on Product Hunt, where it was #1 Product of the Day and #1 Product of the Month in Marketing.

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