NAOMA · BLOG
Speed-to-Demo vs. Speed-to-Lead: Why the Wrong Metric Is Costing You Deals

Dima Ivanouski
GTM Strategy
Speed-to-Demo vs. Speed-to-Lead: Why the Wrong Metric Is Costing You Deals
Why Speed-to-Demo is replacing Speed-to-Lead as the metric that predicts revenue, and how to compress time-to-value from days to seconds.
7 Sat, 2025 · 11 min read